Strategising for Global IT-enabled Business Success (Competence)

'This course provides an understanding and practical tipson how companies could venture into the global markets.Students would learn how a typical High-techmultinational organises itself, conducts its R&D, formulatethe global product launch, and build its business globally.This would be followed by how a Singapore/Asiancompany, could expand its business globally. Case studieswould cover both high-tech and non-technology sectorswith IT as enabler. Students can expect to gain anunderstanding on highly-matrix organisational structures,basics of global product launch, as well as practical tips onhow their own future entrepreneurial start-ups couldpenetrate the global markets.'