Product Thinking for Organisations

In a changing business landscape, software and technology are massively impacting the products and services offered to customers. How can an organisation evolve and sustain its business to meet the growing expectation of its customers? Organisations need to adopt a product thinking mindset to enable strategic long-term ownership and outcomes. This contrasts with the traditional approach of accomplishing all work through the use of one-off projects and project management. Business and IT professionals need to equip themselves with product thinking concepts and techniques to adapt, stay relevant and sustain the business.