Advanced Professional Certificate in Digital Transformation

This Advanced Professional Certificate will equip learners with: Design-thinking and the Business Model Canvas (customer persona & journey, business capabilities and processes) Marketplace solutions that cut across industries, such as customer management, data analytics, financial management and inventory tracking Digital business capability requirement and marketplace solution selection framework to assess digital and technical solutions Agility and Growth (i.e. Agile methodology) Technology for Productivity (Cloud productivity, RPA, ERP and workflow management) Talent and Culture (Building digital culture, digital-native workforce) Protecting Digital Assets (Data Privacy, cybersecurity and assets protection) The fundamentals of digital marketing Paid advertising, Facebook & Instagram marketing. Google Analytics Search Engine Optimization. Sales Conversion Optimization Understand e-commerce insights and trends E-commerce web development with WordPress & WooCommerce