Customer Analytics

This is a course designed to help participants understand and analyse their existing customer base across the customer life-cycle from acquisition to retention and develop strategies to reach out to them to deepen the relationship. Overall customer management framework are taught. Participants learn to apply analytical techniques that help in segmenting, profiling and ranking customers on various metrics. They also learn to how to reduce data volume by dimension reduction techniques, handle various types of behavioral data in a structured manner for creating analytical tools for customer management. This course is part of the Data Science and Graduate Certificate in Customer Analytics Practice Series offered by NUS-ISS. It is the first course in a series of three courses for the Graduate Certificate in Customer Analytics.