Business Implementation for Health/MedTech: Project to Market Overview

By the end of this module, you should be able to Business Planning -Analyze market positioning by conducting in-depth market landscaping (competitive landscape distribution channel, existing models) to develop a business plan with clear value proposition -Demonstrates confidence in defending and pitching the business, networking and basic negotiation skill to initiate investment and partnership discussions Market Access Competency -Apply understanding of healthcare value chain to elucidate identify the key stakeholders and factors influencing commercial viability of a product in target market (e.g., reimbursement infrastructures, key decision makers) and/or adoption into healthcare system -Apply principles of coding, coverage and payment. -Evaluate and analyse pricing and reimbursement schemes and healthcare economics across key target markets -Examine key channels in key target markets (e.g., public hospitals and clinics via tender and group procurement, private hospitals via private healthcare insurance and private procurement) -Prepare a preliminary health technology assessment for quick compare and contrast to identify key target markets and value proposition to enter -Derive initial pricing model and test deployment Intellectual Property Competency -Define the inventive concept and analyze its positioning to determine its strength and weaknesses to develop a good competitive IP advantage and filing strategy Regulatory -Understands the required regulatory and quality requirements, i.e., guidance documents, standards for different kinds of innovation projects; Able to design and carry out necessary tests and documentation. Clinical Trial Planning -Analyze different types of clinical trial strategies to meet clinical trial objectives Operational Planning -Explain the operational aspects and financial aspects required for a health and medtech company to function, including processes, people, resources, budget