Designing for Experiences by crafting appropriate Cognitive, Social and Emotional Events

The course provides the participant with the knowledge and skills to: - Understand the concepts of cognition, attention, memory, and mental models, and why are they important for UXD - Understand the three components – Perception, Emotion and Sensation that make up an Experience, and what can be done to influence the sentiments produced by such experiences. - Design appropriate Cognitive, Social and Emotional interactions to achieve the intended effects of influencing the components of Experience. - Design products/services to change human behaviour.