HANSEL KUNTADI
This program extends to service professionals in higher education seeking to deepen their understanding of the intricate influences of service quality on consumer behaviour. Through this program, learners will unravel how service excellence enhances brand reputation via customer satisfaction, increased brand loyalty, and mitigate risk perceptions. Specifically, learners will explore the complexities of service consumption, focusing on the motivations, decision-making, and expectations that shape customer experiences.
With a combination of theoretical insights and practical strategies, learners are equipped with the skills to improve service delivery and address challenges unique to the higher education environment. Learners are further empowered in their professional capacity to elevate the consumer experience and contribute to organisational success.