Advertising Strategies (Competence)

'This course places advertising within the integrated marketing communications (IMC) framework and develops an understanding and appreciation of the role that advertising plays in business organizations in the local and international context. Students will learn about the advertising process, as well as how to plan, implement and control IMC campaigns. In addition, students will learn to recognise the social responsibility as well as ethical implications of advertising in the context of a global community, especially with the advent of new media technologies. The highlight of the course will be the advertising campaign that students will work in groups to develop.'