

CERTIFICATE
OF COMPLETION
This is to certify that
Chang Huan Jian
has completed the
Advanced Customer Analytics
4 March 2023

Khoong Chan Meng
CEO
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certificate & view
course information
Serial No.: 74030792
Chang Huan Jian
The Advanced Customer Analytics course aims to equip participants on methodologies beyond the foundation topics taught in Customer Analytics and allow organisations to unlock the customer potential, by combining all the data necessary to help predict customer behaviour, enhance offerings, efficient campaign targeting for various customer segments and increase revenue in a holistic manner encompassing all the touchpoints of customer management. The course will provide the overview of recent developments in CRM to understand the sophistication level that can be achieved in this space.
This is a hands-on course that teaches you how to develop various customer targeting tools and strategies to deepen the relationship and methods to use them. Topics will be taught by practical workshops using combination of various software like SPSS statistics, SPSS Modeller, JMP and Excel.
This course is part of the Data Science and Graduate Certificate in Customer Analytics Practice Series offered by NUS-ISS. It is the second course in a series of three courses for the Graduate Certificate in Customer Analytics.
Issued on
May 22, 2023
Expires on
Does not expire