Market Access in MedTech

This short course was designed to introduce students with the conceptual understanding and technical skills to develop a Market Access Strategy for MedTech. At the end of the 5-day course, participants were able to: 1. Navigate complex market access pathways, barriers, and opportunities 2. Develop a market access strategy, including reimbursement strategy and policy shaping 3. Develop a robust value proposition and dossier 4. Outline an evidence generation strategy, including real-world evidence (RWE) and health economics and outcomes research (HEOR) 5. Value-based healthcare, pricing & procurement, and ecosystem shaping