Professional Certificate in Media Communication

The media landscape today is different, and perhaps, more challenging. Organisations have to understand and work with digital and traditional media. Media is an important tool where organisations could influence public opinions and key stakeholders. The overview of the media landscape will help participants quickly understand how media works and what drives them to excellence. The emphasis on accuracy, responsibility, clarity and style in presenting information through various channels of mass communication, teaches participants how to speak effectively to live audiences and to the news media, be it giving a presentation, or holding a press conference during crises. The trick to communicating effectively is to write simply and concisely. Participants taking this course will deepen or broaden their skills in public relations, media writing, preparing spokespersons for media engagements, and engaging media and public effectively via social media. These insights, tools and techniques will build a foundation of corporate communications for new executives covering the Public Relations / Corporate Communications functions.