Innovation and Entrepreneurship

What is innovation? When is a disruptive innovation, disruptive? Where do innovations come from? How do you create a “moat” to protect and appropriate the full value of your innovation? Synthesising from the vast literature, this course will provide participants with the theories and examples that allow them to gain an in-depth understanding and skills to manage both product and service innovations. Upon completing the program, participants should be able to: • recognize and differentiate various types of innovation; • connect the links between users, value propositions, and ways of delivering the values; • design ways to protect one’s innovation.