Advanced Customer Analytics

The Advanced Customer Analytics course aims to equip participants on methodologies beyond the foundation topics taught in Customer Analytics and allow organisations to unlock the customer potential, by combining all the data necessary to help predict customer behaviour, enhance offerings, efficient campaign targeting for various customer segments and increase revenue in a holistic manner encompassing all the touchpoints of customer management. The course will provide the overview of recent developments in CRM to understand the sophistication level that can be achieved in this space. This is a hands-on course that teaches you how to develop various customer targeting tools and strategies to deepen the relationship and methods to use them. Topics will be taught by practical workshops using combination of various software like SPSS statistics, SPSS Modeller, JMP and Excel. This course is part of the Data Science and Graduate Certificate in Customer Analytics Practice Series offered by NUS-ISS. It is the second course in a series of three courses for the Graduate Certificate in Customer Analytics.