CUSTOMER INSIGHTS BEGINS WITH ME

In the digital economy, where the new media is becoming increasingly fragmented and customers are being bombarded constantly by information, meeting their expectations has never been more complex. Now, customers are making decisions quicker, and many companies find themselves powerless in influencing such decisions. The prime reason is simple: the transparency of the web has changed the business game forever. Customers are empowered and dictate what they want, when and where they want it. Following Google’s philosopy, “focus on the customer and all else will follow” many organisations are becoming more customer-centric. This programme will enable participants to embark on a journey of revisiting and co-designing customer-centric strategies in 1 day. At the end of the course, participants will learn: Understand how to leverage the power of Data Analytics, and understand customers’ preferences and buying patterns. Understand how to conduct user research and synthesize data from multiple sources in order to discover unmet needs and develop ideas. Understand how to use cost-effective small scale experiments to fine-tune customer focus