Social Media and Public Relations

Social media has become a critical tool for 90% of all organisations today, whether in the private, public or NGO sector. Yet many brands still struggle to effectively utilise these platforms to engage their audience. Sometimes it is an issue of unrealistic expectations, poor targeting of audiences, or just a better engagement strategy. With so much invested, time, resources, and the critical need to maximise the utility and potential of social media, organisations need to ensure that they make the most of their social media presence. This two day workshop will help participants improve their organisation’s efforts on social media. This two day workshop is designed to equip any organisation’s communications/crisis team on what to expect, what to do, and how to prepare for that dreaded crisis.