PROFESSIONAL CERTIFICATE IN MARKETING FOR ENTREPRENEURS

Through this course, you will learn the strategies to build your professional network, and come to appreciate the importance of this social capital as you see how your network can help you to extend your market reach quickly. You will acquire the skills to capitalise on the capabilities of readily available digital services and tools that can support your marketing and communications needs. Using data analytics, you will glean insights on customers, and such understanding of your customers will inform your decision making on how and where to invest in building your business.