LIM JOO LIN, KEVIN
Amplify Experience Management with Data & Insights (AXM) is designed to be hyper focused on transferring much needed industry relevant experience management skills to practitioners so they can operationalise the customer journey(s) designed and launched by their organisations, and to support the organisation’s customer experience initiatives.
Listening to customer feedback is only one component of delivering a great experience. In order to extract value, organisations need to design end-to-end customers’ journeys, collect & analyse data to make decisions and act based on the data.
At the end of the course, participants will be able to establish a cohesive customer journey in line with evolving customer demands and integrate the customer experience with the organisation's strategy and brand.