Campaign Analytics

Campaign analytics course enable participants to apply data analytics for designing, execution and monitoring marketing campaigns for achieving stated business growth. This is a hands-on course that teaches you how to select optimal mix of media channels, best creative(s) for campaign and measure effectiveness of overall campaign. Topics will be taught by practical workshops using combination of various software like SPSS statistics, SPSS Modeller, and Excel. This course is part of the Data Science and Graduate Certificate in Customer Analytics Practice Series offered by NUS-ISS. It is the third course in a series of three courses for the Graduate Certificate in Customer Analytics.