Advanced Professional Certificate in Digital Transformation

This Advanced Professional Certificate will equip learners with: - Design-thinking and the Business Model Canvas (customer persona & journey, business capabilities and processes) - Marketplace solutions that cut across industries, such as customer management, data analytics, financial management and inventory tracking - Digital business capability requirement and marketplace solution selection framework to assess digital and technical solutions - Agility and Growth (i.e. Agile methodology) - Technology for Productivity (Cloud productivity, RPA, ERP and workflow management) - Talent and Culture (Building digital culture, digital-native workforce) - Protecting Digital Assets (Data Privacy, cybersecurity and assets protection) - The fundamentals of digital marketing - Paid advertising, Facebook & Instagram marketing. Google Analytics - Search Engine Optimization. Sales Conversion Optimization - Understand e-commerce insights and trends - E-commerce web development with WordPress & WooCommerce