Data Strategy

With the increased production of data and the storage and availability of digital data, organizations have become more of a data business. By “data business”, organizations can make use of the data it has stored to make better decisions and improve its operations, or it can turn data into its additional business by monetizing the data it has. Big Data Analytics is no longer a “good to have” feature in any organization’s suite of functions, it has become a “must have” activity. The key question has become “How could organizations turn Big Data Analytics into common practices?”. Focused on the understanding of Big Data Analytics, this course explores how organizations could use their well-captured data to strategize and reshape their organizations for greater benefits, productivity, and effectiveness.