Digital Product Strategy

This course will equip product professionals with critical knowledge and skills to enable their transition to product strategist roles in digital product environment. Participants will acquire skills through pre-readings, lectures, case discussions and working in teams to develop digital product strategies to launch and sustain their digital products. Participants are welcome to bring their product ideas as the case for the team to work on their digital product strategy. Participants are also expected to present the digital product strategy to an industry panel for assessment, feedback and continuous learning. This course is part of the Software Systems and Digital Products & Platforms Practices, and Graduate Certificate in Designing and Managing Products and Platforms Series offered by NUS-ISS.