Business Analytics for Strategic Decisions

With big data technologies becoming more affordable and accessible, more and more companies are innovating how business is done. And as they innovate, more data piles up. Business analytics helps organisations to leverage their data to gain insights and make informed decisions. That’s why understanding these analytics is a vital first step for professionals who are looking to develop a strategic advantage and competitive edge in the market. In order to build and implement effective business strategies, you must first identify the analytics-related barriers in your organisation and industry. For organisational goals to be met, analytical maturity must be improved through the continual assessment of data. From predictive models used for business forecasting to the ins and outs of causal analytics to the privacy and security of datasets, participants will be exposed to big data applications, artificial intelligence (AI) technologies, real-world case studies.