Product & Pricing Analytics

This course will leverage the combined strengths of predictive and prescriptive techniques (eg statistics, econometrics, mathematical optimisation methods etc) to provide attendees with a practical understanding of Product and Pricing Analytics to derive actionable insights for demand forecasting, commercial excellence and portfolio management. Three key areas to be covered are (i) Analytics for Product and Pricing Excellence including Design of Experiments (ii) Econometric Modelling and Forecasting, and (iii) Decision Science and Optimisation. This course is part of the Data Science Series offered by NUS-ISS. The course provides an intermediate pathway to the ISS portfolio in the Data Science Graduate Certificate in Specialised Predictive Modelling & Forecasting syllabus that will be one of the graduate certificates in analytics, stackable towards a Masters of Technology in Enterprise Business Analytics.